FBS Schools: What They’re Wearing – adidas, Nike, or UA

Posted on Aug 24 2017 - 5:00pm by Ethan Moore

Photo by Aaron Doster, USA Today Sports

The shoe and apparel war between adidas, Nike, and Under Armour never ends.  Nike has long dominated the college athletic apparel/uniform market.  adidas, who has outfitted Louisville since 1998, has enjoyed increasing popularity over the last couple of years from their Ultra Boost, Yeezy, NMD lines, and other three stripe originals.  Moreover, adidas has overtaken Under Armour for the No. 2 spot in North American Sales.   Here is a breakdown of the FBS schools’ outfitters, beginning in the 2017-18 season.  NOTE: Those schools not mentioned are Nike.

Power 5

ACC: Boston College-Under Armour (UA), Georgia Tech-Russell Athletic, Louisville-adidas, Miami-adidas, NC State-adidas

Big 10: Indiana-adidas, Nebraska-adidas,  Maryland-UA, Northwestern-UA, Wisconsin-UA, Rutgers-adidas

Big 12: Kansas-adidas, Texas Tech-UA

Pac 12: Arizona State-adidas, Cal-UA, UCLA-UA, Utah-UA

SEC: Auburn-UA, Mississippi State-adidas, South Carolina-UA, Texas A&M-adidas

Independent: Notre Dame-UA

********************

Group of 5

AAC: Cincinnati – UA, East Carolina – adidas, South Florida – UA, Temple – UA, Tulsa – adidas 

C-USA: FAU – adidas, FIU – adidas, Louisiana Tech – adidas, Old Dominion – UA, Rice – adidas, Southern Miss – Russell Athletic, UTSA – adidas, Western Kentucky – Nike

MAC: Akron – adidas, Central Michigan – adidas, Eastern Michigan – adidas, Miami – adidas, Northern Illinois – adidas, Ohio – adidas, Toledo – UA, Western Michigan – adidas

Mountain West: Colorado State – UA, Hawaii – UA, San Jose State – adidas

Sun Belt:  Arkansas State – adidas, Georgia Southern – adidas, Louisiana – adidas, Louisiana-Monroe – adidas, New Mexico State – UA, Texas State – adidas, Troy – adidas

Independents: UMass – adidas

Recent Changes:

-Cal left Jumpman/Nike for UA

-Rutgers is switching from Nike to adidas

-UCLA switched from adidas to Under Armour

-Georgia Tech will dump Russell Athletic for adidas in 2018-19

Nike outfits 43 of the 65 power conference schools for 68%; overall Nike has 75 schools or 59% of FBS

adidas outfits 11 of the 65 power conference schools for 17%; overall adidas 34 schools or 26% of FBS (counting Georgia Tech) 

Under Armour outfits 11 of the 65 power conference schools for 17%; overall UA 19 schools or 15% of FBS

Here’s a recent collegiate apparel database compiled by the Portland Sports Business Journal.  That publication’s Matthew Kish was on the radio show a couple of months ago and gave us the latest trends and issues on this industry and adidas’ increasing popularity. This database features information on who is wearing what, how much each school makes, and when their contracts expire.

 

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FBS Schools: What They're Wearing - adidas, Nike, or UA, 7.7 out of 10 based on 27 ratings

Comments

comments

18 Comments so far. Feel free to join this conversation.

  1. Senore June 25, 2011 at 8:07 am - Reply

    By all means, I would not like to be lumped in with Nike. I think they are completely overrated. Adidas is a proven winner and we get the student-athlete type going with Adidas. I am not for all the one and done players and would much rather be tied in with Converse or Fila before Nike. sUcK can have WWW and Calipayme all day….give me Pitino and his unbelievable staff he has put together with two year contracts. That coupled with Adidas = a proven winner on the court and off.

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