The shoe and apparel war between adidas, Nike, and Under Armour never ends. UCLA, who had been with adidas since 1999, left for Under Armour with an eye popping 15-year $250M+ deal. Wisconsin, who had been sponsored by adidas as well, parted ways with them and signed with Under Armour for the next 10 years. In April of 2014, Louisville announced that they signed a 5-year, $39 million extension with adidas. With that said, it’s time to look at from the various companies that outfit the nation’s Power 5 teams. Nike has long dominated the college athletic apparel/uniform market. adidas, who has outfitted Louisville since 1998, has lost several big-time schools on their roster. In just the last three years, the three stripes have lost Notre Dame, Michigan, UCLA, Tennessee, and Wisconsin. Another outfitter, Under Armour, is carving out some room on the collegiate scene too, surpassing adidas with 11 Power 5 conference schools wearing their brand. Here is a breakdown of the power conferences – and Notre Dame – in regards of who makes their uniforms, beginning in the 2016-17 season. NOTE: Those schools not mentioned are Nike.
ACC: Boston College-Under Armour (UA), Georgia Tech-Russell Athletic, Louisville-adidas, Miami – adidas, NC State-adidas
Big 10: Indiana-adidas, Nebraska-adidas, Maryland-UA, Northwestern-UA
Big 12: Kansas-adidas, Texas Tech-UA
Pac 12: Arizona State-adidas, Cal-UA, UCLA-UA (in ’17), Utah-UA
SEC: Auburn-UA, Mississippi State-adidas, South Carolina-UA, Texas A&M-adidas
Independent: Notre Dame-UA
-Michigan switched from adidas to Nike starting in July
-Wisconsin switched from adidas to Under Armour starting in July
-UCLA switched from adidas to Under Armour starting in July of 2017
-(outside the Power 5, East Carolina and Tulsa flipped from Nike to adidas)
Nike outfits 44 of the 65 power conference schools for 68%
adidas outfits 9 of the 65 power conference schools for 14%
Under Armour outfits 11 of the 65 power conference schools for 17%
Russell Athletic outfits 1 of the 65 power conference schools for 2%
Here’s a recent collegiate apparel database compiled by the Portland Sports Business Journal. That publication’s Matthew Kish was on the radio show last year and gave us the latest trends and issues on this industry. This database features information on who is wearing what, how much each school makes, and when their contracts expire.