Who Is Wearing What (& How Much $ Schools Are Making) in the Football Power Conferences: Nike, adidas, Under Armour

Posted on Sep 24 2014 - 9:48am by Ethan Moore
adidas

Photo – @TheVoiceTribune

 

With the April announcement of Louisville’s 5-year $39 million deal with adidas, it’s time to look at from the various companies that outfit the nation’s college football teams.  Nike has long dominated the college athletic apparel/uniform market, but adidas, who has outfitted Louisville since 1998, has several big-time schools on their roster.  Another outfitter, Under Armour, has come out on the scene too.   Here is a breakdown of the power conferences – and Notre Dame – in regards of who makes their uniforms.  NOTE: Those schools not mentioned are Nike.

ACC: Boston College-Under Armour (UA), Georgia Tech-Russell Athletic, Louisville-adidas, NC State-adidas

Big 10: Indiana-adidas, Michigan-adidas, Nebraska-adidas, Wisconsin-adidas; Maryland-UA, Northwestern-UA,

Big 12: Kansas-adidas, Texas Tech-UA

Pac 12: UCLA-adidas, Utah-UA

SEC: Auburn-UA, Mississippi State-adidas, South Carolina-UA, Tennessee-adidas, Texas A&M-adidas

Independent: Notre Dame-UA

Nike outfits 45 of the 65 power conference schools for 69.2%

adidas outfits 11 of the 65 power conference schools for 16.9%

Under Armour outfits 8 of the 65 power conference schools for 12.3%

Russell Athletic outfits 1 of the 65 power conference schools for 1.6%

*Notable changes for the 2014-15 season: Notre Dame from adidas to UA; Tennessee from adidas to Nike in 2015-16

Here’s a recent collegiate apparel database compiled by the Portland Sports Business Journal.  It features information on who is wearing what, how much each school makes, and when their contracts expire.  Note: UofL is listed with the American.

 

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Who Is Wearing What (& How Much $ Schools Are Making) in the Football Power Conferences: Nike, adidas, Under Armour, 9.2 out of 10 based on 11 ratings

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  1. Senore June 25, 2011 at 8:07 am - Reply

    By all means, I would not like to be lumped in with Nike. I think they are completely overrated. Adidas is a proven winner and we get the student-athlete type going with Adidas. I am not for all the one and done players and would much rather be tied in with Converse or Fila before Nike. sUcK can have WWW and Calipayme all day….give me Pitino and his unbelievable staff he has put together with two year contracts. That coupled with Adidas = a proven winner on the court and off.

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