adidas Outfits 23% of FBS; Just 14% of Power 5 Schools

Posted on Aug 20 2016 - 2:00pm by Ethan Moore
uoflfootball4

Photo – @adidasFBallUS

The shoe and apparel war between adidas, Nike, and Under Armour never ends.  UCLA, who had been with adidas since 1999, left for Under Armour with an eye popping 15-year $250M+ deal. Wisconsin, who had been sponsored by adidas as well, parted ways with them and signed with Under Armour for the next 10 years.  In April of 2014, Louisville announced that they signed a 5-year, $39 million extension with adidas.  Still no word if UofL notified adidas on July 1st if they picked up or declined the option for 2018-19.  With that said, let’s look at from the various companies that outfit the nation’s FBS teams.  Nike has long dominated the college athletic apparel/uniform market.  adidas, who has outfitted Louisville since 1998, has lost several big-time schools on their roster.  In just the last three years, the three stripes have lost Notre Dame, Michigan, UCLA, Tennessee, and Wisconsin.  Another outfitter, Under Armour, is carving out some room on the collegiate scene too, surpassing adidas with 11 Power 5 conference schools wearing their brand.   Here is a breakdown of the FBS schools’ outfitters, beginning in the 2016-17 season.  NOTE: Those schools not mentioned are Nike.

Power 5

ACC: Boston College-Under Armour (UA), Georgia Tech-Russell Athletic, Louisville-adidas, Miami – adidas, NC State-adidas

Big 10: Indiana-adidas, Nebraska-adidas,  Maryland-UA, Northwestern-UA 

Big 12: Kansas-adidas, Texas Tech-UA

Pac 12: Arizona State-adidas, Cal-UA, UCLA-UA (in ’17), Utah-UA

SEC: Auburn-UA, Mississippi State-adidas, South Carolina-UA, Texas A&M-adidas

Independent: Notre Dame-UA

********************

Group of 5

AAC: Cincinnati – UA, East Carolina – adidas, South Florida – UA, Temple – UA, Tulsa – adidas 

C-USA: FAU – adidas, FIU – adidas, Louisiana Tech – adidas, Old Dominion – UA, Rice – adidas, Southern Miss – Russell Athletic, UTSA – adidas, Western Kentucky – Russell Athletic

MAC: Akron – adidas, Central Michigan – adidas, Eastern Michigan – adidas, Miami – adidas, Northern Illinois – adidas, Ohio – Russell Athletic, Toledo – UA, Western Michigan – adidas

Mountain West: Colorado State – UA, Hawaii – UA

Sun Belt:  Arkansas State – adidas, Georgia Southern – adidas, Louisiana – adidas, Louisiana-Monroe – adidas, New Mexico State – UA, Texas State – adidas, Troy – adidas

Independents: UMass – adidas

Recent Changes:

-Michigan switched from adidas to Nike starting in July

-Wisconsin switched from adidas to Under Armour starting in July

-UCLA switched from adidas to Under Armour starting in July of 2017

-(outside the Power 5, East Carolina,Louisiana Tech, and Tulsa flipped from Nike to adidas)

Nike outfits 44 of the 65 power conference schools for 68%; overall Nike has 76 schools or 59% of FBS

adidas outfits 9 of the 65 power conference schools for 14%; overall adidas 29 schools or 23% of FBS

Under Armour outfits 11 of the 65 power conference schools for 17%; overall UA 19 schools or 15% of FBS

Russell Athletic outfits 1 of the 65 power conference schools for 2%; overall RA has 4 schools or .03% of FBS

Here’s a recent collegiate apparel database compiled by the Portland Sports Business Journal.  That publication’s Matthew Kish was on the radio show last year and gave us the latest trends and issues on this industry. This database features information on who is wearing what, how much each school makes, and when their contracts expire.

 

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Rating: 7.8/10 (26 votes cast)
adidas Outfits 23% of FBS; Just 14% of Power 5 Schools, 7.8 out of 10 based on 26 ratings

Comments

comments

15 Comments so far. Feel free to join this conversation.

  1. Senore June 25, 2011 at 8:07 am - Reply

    By all means, I would not like to be lumped in with Nike. I think they are completely overrated. Adidas is a proven winner and we get the student-athlete type going with Adidas. I am not for all the one and done players and would much rather be tied in with Converse or Fila before Nike. sUcK can have WWW and Calipayme all day….give me Pitino and his unbelievable staff he has put together with two year contracts. That coupled with Adidas = a proven winner on the court and off.

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    Indeedas, it is Adidas for the Caaaudinals, they kool.

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