With the April announcement of Louisville’s 5-year $39 million deal with adidas, it’s time to look at from the various companies that outfit the nation’s college football teams. Nike has long dominated the college athletic apparel/uniform market, but adidas, who has outfitted Louisville since 1998, has several big-time schools on their roster. Another outfitter, Under Armour, has come out on the scene too. Here is a breakdown of the power conferences – and Notre Dame – in regards of who makes their uniforms. NOTE: Those schools not mentioned are Nike.
ACC: Boston College-Under Armour (UA), Georgia Tech-Russell Athletic, Louisville-adidas, NC State-adidas
Big 10: Indiana-adidas, Michigan-adidas, Nebraska-adidas, Wisconsin-adidas; Maryland-UA, Northwestern-UA,
Big 12: Kansas-adidas, Texas Tech-UA
Pac 12: UCLA-adidas, Utah-UA
SEC: Auburn-UA, Mississippi State-adidas, South Carolina-UA, Tennessee-adidas, Texas A&M-adidas
Independent: Notre Dame-UA
Nike outfits 45 of the 65 power conference schools for 69.2%
adidas outfits 11 of the 65 power conference schools for 16.9%
Under Armour outfits 8 of the 65 power conference schools for 12.3%
Russell Athletic outfits 1 of the 65 power conference schools for 1.6%
*Notable changes for the 2014-15 season: Notre Dame from adidas to UA; Tennessee from adidas to Nike in 2015-16
Here’s a recent collegiate apparel database compiled by the Portland Sports Business Journal. It features information on who is wearing what, how much each school makes, and when their contracts expire. Note: UofL is listed with the American.