The shoe and apparel war between adidas, Nike, and Under Armour never ends. The Miami Hurricanes parted ways with Nike, their official outfitter for 27 years, for a 12-year deal with adidas. A few months before, the three stripes inked Arizona State to an eight year, $33 million contract. Wisconsin, who’s sponsored by adidas, is reportedly parting ways with them and signing with Under Armour in the coming weeks. In April of last year, Louisville announced that they signed a 5-year, $39 million extension with adidas. With that said, it’s time to look at from the various companies that outfit the nation’s college football teams. Nike has long dominated the college athletic apparel/uniform market, but adidas, who has outfitted Louisville since 1998, has several big-time schools on their roster. Another outfitter, Under Armour, is trying to carve out some room on the collegiate scene too. Here is a breakdown of the power conferences – and Notre Dame – in regards of who makes their uniforms, beginning in the 2015-16 season. NOTE: Those schools not mentioned are Nike.
ACC: Boston College-Under Armour (UA), Georgia Tech-Russell Athletic, Louisville-adidas, Miami – adidas, NC State-adidas
Big 10: Indiana-adidas, Michigan-adidas, Nebraska-adidas, Wisconsin-adidas; Maryland-UA, Northwestern-UA (Michigan is switching to Nike starting in 2016-17)
Big 12: Kansas-adidas, Texas Tech-UA
Pac 12: Arizona State-adidas, UCLA-adidas, Utah-UA
SEC: Auburn-UA, Mississippi State-adidas, South Carolina-UA, Texas A&M-adidas
Independent: Notre Dame-UA
Nike outfits 44 of the 65 power conference schools for 68%
adidas outfits 12 of the 65 power conference schools for 18%
Under Armour outfits 8 of the 65 power conference schools for 12%
Russell Athletic outfits 1 of the 65 power conference schools for 2%
Here’s a recent collegiate apparel database compiled by the Portland Sports Business Journal. That publication’s Matthew Kish was on the radio show in May and gave us the latest trends and issues on this industry. This database features information on who is wearing what, how much each school makes, and when their contracts expire.