Louisville Basketball Tops in the Nation in “Intrinsic Value”

Posted on Apr 30 2012 - 7:28am by Ethan Moore


UofL basketball once again is #1 in the sport-business realm of college basketball.

“When you look at the revenue being produced from men’s basketball, the University of Louisville is far outperforming everyone else,” Brewer said. “It’s not just Kentucky.”

For fiscal year 2011, Louisville reported net revenue from men’s basketball in excess of $27 million. UK reported some $6.5 million in men’s hoops revenue.

“Kentucky spends a lot, too,” Brewer said. “In my evaluation, that (negatively) impacted their standing.” UK budgeted men’s hoops spending of $10.16 million in 2011.

In coming up with “intrinsic values” for the top 100 men’s college basketball programs, Brewer said he examined the revenues and expenditures for each program, then made risk assessments and growth projections for each. He also did the same for 115 of the nation’s 120 Football Bowl Subdivision programs.

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