The Business of College Sports website released its updated rankings of the 50 most profitable college sports programs in the nation. Checking in at #21, is Louisville basketball. It’s also the only non-football program to make the top-25. The numbers are always done in the rears, so this reflects the 2009-2010 season. Here’s a quick excerpt, or you can read the full story here.
“Not only is Louisville basketball the most profitable basketball program in the country, it’s more profitable than the football program at any Big East school. It’s also more profitable than any football program in the ACC or Pac-10! Keep in mind, these numbers were for the season before Louisville basketball began play in a new arena.”
Once again we laugh and mock you, sober UK fans.